For all media inquiries, please contact Laura Margison, [email protected]

News from PFP Projects and Partners

NWT: Our Land for the Future is an Indigenous-led PFP that will conserve 38 million hectares and secure CAD $375 million for  sustainable economic development.

Insights on the PFP Sustainable Finance Model

International Day of Forests: Recognizing Forests as Pillars of Food Security and Enhancing Livelihoods

March 21, 2025

Forests cover 30% of the Earth’s surface, providing essential resources for approximately 1.6 billion people and hosting over 80% of terrestrial biodiversity. These vibrant ecosystems secure food systems by nurturing diverse plant and animal species, and sustain livelihoods through economic opportunities and resources. However, these vital ecosystems face severe threats. Read more

Unlocking the Potential of Nature-Based Tourism: A Pathway to Conservation and Economic Resilience

February 26, 2025

Nature-based tourism is more than just a revenue stream – it is a strategic tool that, when designed effectively and led by local communities, incentivizes conservation, enhances livelihoods, and sustains local economies. A structured approach to achieving this type of long-term sustainability is the PFP model, that secures lasting financing for conservation and community benefits by aligning funding with a shared vision, an agreed-upon framework, and innovative financial mechanisms. Read more

Three New Sustainable Finance PFP Initiatives: 2024 Impact Report

December 10, 2024

In 2024, sustainable finance reached new heights with the launch of three new PFPs, driven by the leadership of Indigenous peoples, local communities, governments, and global partners. The success of these initiatives is a testament to the impact of partnership. By combining financial resources, technical expertise, and local leadership, we are conserving critical ecosystems while engaging resilient, thriving communities. Read more

Engaging Women Leaders in Sustainable Finance: Building a Global Network

November 13, 2024

At COP16 we convened an inspiring group of women leaders advancing conservation finance around the world. Through roundtable discussions, we explored essential strategies to secure and deploy funding for conservation and sustainable development, influence policy change, engage with local partners and communities, and create sustainably financed protected areas. Read more

UN Biodiversity Conference COP16 Wrap-Up

November 7, 2024

The UN Biodiversity Conference held in Cali, Colombia, concluded last week amid uncertainties around major issues like funding. However, it marked a pivotal step forward as organizations like Enduring Earth strengthened their partnerships and commitments to secure sustainable finance. With a clear path ahead, these new agreements and networks aim to deliver on the Global Biodiversity Framework (GBF) and drive both conservation and community prosperity. Read more

What to Expect from COP16: Key Goals and Priorities for Global Biodiversity

October 23, 2024

As the 16th meeting of the Conference of the Parties (COP16) to the Convention on Biological Diversity (CBD) gets underway, we had the opportunity to speak with Zdenka Piskulich, Managing Director of Enduring Earth. She shares her expert insights on what to expect from the conference and highlights the priorities that should guide global efforts moving forward. Read more

Insights for World Tourism Day 2024: How Sustainable Tourism and PFPs Drive Conservation and Community Prosperity

September 27, 2024

From the peaks of the Himalayas to Mongolia’s sweeping landscapes, Jon has spent over 25 years championing nature-based tourism as a way to protect biodiversity and work with local communities. His message is clear: tourism can be a powerful tool for both conservation and community prosperity when done responsibly.Through PFP initiatives like Eternal Mongolia and the Great Bear Sea, tourism is a strategic tool for long-term cultural and environmental sustainability. By promoting high-value, low-volume tourism, these projects conserve ecosystems and enhance community prosperity. Read the Q&A

Bridging the Financial Gap to Deliver the Biodiversity Plan

August 14, 2024

In less than 70 days, representatives from 196 countries will gather in Cali, Colombia, for the 16th meeting of the Conference of the Parties for the Convention on Biological Diversity – referred to as COP16 CBD. Attendees from government, Indigenous leadership, science and academia, civil society, and the business sector, will assess action to halt and reverse the loss of nature, and discuss progress on the 2030 targets and 2050 goals of ‘The Biodiversity Plan’. Sustainable financing and the means to implement this funding will be key themes of conversation, as financial resources are critical for achieving the agreed goals and targets. This is where Environmental Funds have a key role. English/Español

Historic Great Bear Sea PFP initiative led by First Nations, in partnership with government

June 25, 2024

On June 25, 2024, the Great Bear Sea Project Finance for Permanence initiative was announced. The historic agreement was led by 17 First Nations, in partnership with the Government of Canada and the Province of British Columbia, and is the realization of decades of  collaboration. The initiative is a model for long-term conservation that brings together partners, funding, and plans to manage 10 million hectares of culturally and environmentally significant ocean, through a network of marine protected areas. Read more

Eternal Mongolia PFP

April 21, 2024

On Earth Day 2024 the Government of Mongolia, local herding communities, The Nature Conservancy, and several others launched ‘Eternal Mongolia’ – a bold sustainable finance initiative that invests in lasting conservation and community economic development. Working in partnership, the initiative commits all the funding and policy commitments needed for Mongolia to achieve its 30×30 conservation ambitions while providing a secure environmental and economic future for the nation’s communities. Read the full story

8 Examples of How Unlocking Sustainable Financing Benefits Nature and People

May 22, 2023

International Day of Biological Diversity offers a reminder that durable funding can help secure a more sustainable future for our planet. We explore 8 examples of how sustainable finance mechanisms, such as the PFP model, benefit nature and people, while building a more inclusive and resilient planet. Read the full story.

Gabon and Mongolia Commit to Protect 380,000 Square Kilometers of New Land, Ocean and Freshwater Areas

December 15, 2022

As the United Nations Convention on Biological Diversity COP15 meeting continues, the nations of Gabon and Mongolia are stating their intent to lead the world on implementing the ambitious goal of protecting 30 percent of land, freshwater and ocean resources by 2030, in collaboration with The Nature Conservancy (which is the global affiliate of Nature United in Canada). Read more

Canada Commits CAD$800 million to Advance Indigenous-led Conservation

December 7, 2022

At the fifteenth Conference of Parties to the Convention on Biological Diversity in Montréal, Canada, the Government of Canada announced a commitment of $800 million (CAD) to expand Indigenous-led conservation. The funding will support new and enhanced protections of lands and ocean, expand the Indigenous Guardian and stewardship programs, and catalyze associated investments in Indigenous communities. Read more

Colombia, WWF and Partners Announce $245M Herencia Colombia Agreement

June 23, 2022

The Government of Colombia, with a broad coalition of community, public sector, and private sector partners, demonstrated their commitment to long-term conservation in Colombia by signing a joint declaration to launch a new Project Finance for Permanence (PFP) initiative called Heritage Colombia (or Herencia Colombia in Spanish), which secures $245 million USD of public and private finance to permanently protect 32 million hectares of iconic Colombian landscapes and seascapes. Read more