Building an Enduring Earth together

We can accomplish more by working together. PFPs build a bigger table, bringing a diversity of stakeholders to the decision-making process. National and local governments are critical partners. And in many places partnership with Indigenous Peoples and local communities is an integral part of a PFP, ensuring long-term management of a protected area aligns with local goals and values.

New collaboration for lasting conservation

A PFP secures long-term investment in conservation initiatives by tying full and sustained funding to measurable goals, including social and environmental gains, and continuing the financing only if those benchmarks are met.

New approach to conservation funding

Since the first PFP initiative was developed by First Nations, The Nature Conservancy, and other partners in Canada’s Great Bear Rainforest 16 years ago, the model has been successfully replicated in Colombia, Bhutan, Brazil, Costa Rica, and Peru, and is now being pursued in places like Belize, Mongolia, Gabon, and Namibia.

Going big in the name of conservation

The Enduring Earth initiative builds on programs like Amazon Region Protected Areas for Life, which has helped hold back the tide of deforestation and fires in an expansive area of the Amazon rain forest equal to one and a half times the size of California. And builds on the triumph of Bhutan for Life, which helped secure permanent funding for Bhutan’s system of protected areas.


Connect to Protect Coalition Invests Over $100 Million in the Eastern Tropical Pacific Marine Corridor in 2022

March 1, 2023

The Connect to Protect Eastern Tropical Pacific coalition committed USD$118.5 million in private and public funds in 2022, in support of conservation efforts in Colombia, Costa Rica, Ecuador, and Panama. This work will strengthen marine protections for the Eastern Tropical Pacific Marine Corridor (CMAR) which harbors one of the most biologically diverse and highly productive areas in the ocean. The funds will be disbursed over the course of the next two to four years. English / Espanol

Gabon and Mongolia Commit to Protect 380,000 Square Kilometers of New Land, Ocean and Freshwater Areas

December 15, 2022

As the United Nations Convention on Biological Diversity COP15 meeting continues, the nations of Gabon and Mongolia are stating their intent to lead the world on implementing the ambitious goal of protecting 30 percent of land, freshwater and ocean resources by 2030, in collaboration with The Nature Conservancy (which is the global affiliate of Nature United in Canada). Read more

Canada Commits CAD$800 million to Advance Indigenous-led Conservation

December 7, 2022

At the fifteenth Conference of Parties to the Convention on Biological Diversity in Montréal, Canada, the Government of Canada announced a commitment of $800 million (CAD) to expand Indigenous-led conservation. The funding will support new and enhanced protections of lands and ocean, expand the Indigenous Guardian and stewardship programs, and catalyze associated investments in Indigenous communities. Read more

Broad Coalition Announces Support for Conserving Eastern Tropical Pacific

June 27, 2022

A broad coalition of philanthropic, government, and non-government organizations pledged technical and financial assistance totaling more than $150 million in private and public funds, to support Colombia, Costa Rica, Ecuador, and Panama in strengthening the Eastern Tropical Marine Corridor (CMAR) by creating a transboundary biosphere reserve that will connect and protect biological hotspots and encompass 500,000 square kilometers (193,000 square miles) of ocean Read more

Colombia, WWF and Partners Announce $245M “Herencia Colombia Agreement

June 23, 2022

The Government of Colombia, with a broad coalition of community, public sector, and private sector partners, demonstrated their commitment to long-term conservation in Colombia by signing a joint declaration to launch a new Project Finance for Permanence (PFP) initiative called Heritage Colombia (or Herencia Colombia in Spanish), which secures $245 million USD of public and private finance to permanently protect 32 million hectares of iconic Colombian landscapes and seascapes. Read more

For media enquiries, please contact Laura Margison [email protected]