Building an Enduring Earth together

We can accomplish more by working together. PFPs build a bigger table, bringing a diversity of stakeholders to the decision-making process. National and local governments are critical partners. And in many places partnership with Indigenous Peoples and local communities is an integral part of a PFP, ensuring long-term management of a protected area aligns with local goals and values.

New collaboration for lasting conservation

A PFP secures long-term investment in conservation initiatives by tying full and sustained funding to measurable goals, including social and environmental gains, and continuing the financing only if those benchmarks are met.

New approach to conservation funding

Since the first PFP initiative was developed by First Nations, The Nature Conservancy, and other partners in Canada’s Great Bear Rainforest 16 years ago, the model has been successfully replicated in Colombia, Bhutan, Brazil, Costa Rica, and Peru, and is now being pursued in places like Belize, Mongolia, Gabon, and Namibia.

Going big in the name of conservation

The Enduring Earth initiative builds on programs like Amazon Region Protected Areas for Life, which has helped hold back the tide of deforestation and fires in an expansive area of the Amazon rain forest equal to one and a half times the size of California. And builds on the triumph of Bhutan for Life, which helped secure permanent funding for Bhutan’s system of protected areas.

News and Stories

Eternal Mongolia PFP

April 21, 2024

On Earth Day 2024 the Government of Mongolia, local herding communities, The Nature Conservancy, and several others launched ‘Eternal Mongolia’ – a bold sustainable finance initiative that invests in lasting conservation and community economic development. Working in partnership, the initiative commits all the funding and policy commitments needed for Mongolia to achieve its 30×30 conservation ambitions while providing a secure environmental and economic future for the nation’s communities. Read the full story

Climate Finance Takes the Spotlight at COP28

December 8, 2023

The COP28 Presidency shared that more than $83 billion has been mobilized for climate action, with pledges from governments, development banks, philanthropy, and the finance and technology sectors. Funds are targeted to address loss and damage, nature, technology, renewable energy, food, water, justice, and local action, where new financing is needed to assist the most vulnerable countries impacted by climate change. Read the full story

8 Examples of How Unlocking Sustainable Financing Benefits Nature, People, and Climate 

May 22, 2023

International Day of Biological Diversity offers a reminder that durable funding can help secure a more sustainable future for our planet. We explore 8 examples of how sustainable finance mechanisms, such as the PFP model, benefit nature, people, and climate while building a more inclusive and resilient planet. Read the full story.

Connect to Protect Coalition Invests Over $100 Million in the Eastern Tropical Pacific Marine Corridor in 2022

March 1, 2023

The Connect to Protect Eastern Tropical Pacific coalition committed USD$118.5 million in private and public funds in 2022, in support of conservation efforts in Colombia, Costa Rica, Ecuador, and Panama. This work will strengthen marine protections for the Eastern Tropical Pacific Marine Corridor (CMAR) which harbors one of the most biologically diverse and highly productive areas in the ocean. The funds will be disbursed over the course of the next two to four years. English / Espanol

Gabon and Mongolia Commit to Protect 380,000 Square Kilometers of New Land, Ocean and Freshwater Areas

December 15, 2022

As the United Nations Convention on Biological Diversity COP15 meeting continues, the nations of Gabon and Mongolia are stating their intent to lead the world on implementing the ambitious goal of protecting 30 percent of land, freshwater and ocean resources by 2030, in collaboration with The Nature Conservancy (which is the global affiliate of Nature United in Canada). Read more

Canada Commits CAD$800 million to Advance Indigenous-led Conservation

December 7, 2022

At the fifteenth Conference of Parties to the Convention on Biological Diversity in Montréal, Canada, the Government of Canada announced a commitment of $800 million (CAD) to expand Indigenous-led conservation. The funding will support new and enhanced protections of lands and ocean, expand the Indigenous Guardian and stewardship programs, and catalyze associated investments in Indigenous communities. Read more

Broad Coalition Announces Support for Conserving Eastern Tropical Pacific

June 27, 2022

A broad coalition of philanthropic, government, and non-government organizations pledged technical and financial assistance totaling more than $150 million in private and public funds, to support Colombia, Costa Rica, Ecuador, and Panama in strengthening the Eastern Tropical Marine Corridor (CMAR) by creating a transboundary biosphere reserve that will connect and protect biological hotspots and encompass 500,000 square kilometers (193,000 square miles) of ocean Read more

Colombia, WWF and Partners Announce $245M “Herencia Colombia Agreement

June 23, 2022

The Government of Colombia, with a broad coalition of community, public sector, and private sector partners, demonstrated their commitment to long-term conservation in Colombia by signing a joint declaration to launch a new Project Finance for Permanence (PFP) initiative called Heritage Colombia (or Herencia Colombia in Spanish), which secures $245 million USD of public and private finance to permanently protect 32 million hectares of iconic Colombian landscapes and seascapes. Read more

For media enquiries, please contact Laura Margison [email protected]

PFPs – In the News

February 5, 2023: First Nations leaders, federal officials create marine refuge on B.C. Central Coast

February 7, 2023: Great Bear Sea: vast new marine zone a ‘mindset shift’ for conservation

March 2, 2023: Connect to Protect Coalition invests over USD 118+ million in CMAR

March 9, 2023: Together for the Ocean: Sustainability and resilience in the Eastern Tropical Pacific: What will it take?

June 10, 2023: How could privately funded conservation work in the NWT?

July 10, 2023: Conservation Trust Fund Established in Mongolia

July 10, 2023: The Conservation Trust Fund will be established in Mongolia

July 26, 2023: Green Gabon: The West African nation leading the world in biodiversity protection

July 31, 2023: The innovative climate finance model that has protected over 120 million hectares of ecosystem

September 20, 2023: New biodiversity initiatives and finance announced as leaders move to deliver on global nature agreement

September 28, 2023: “Yucatán Lives, United by Nature”, reality of long-term conservation 

September 28, 2023: Presentan iniciativa Yucatán Vive, Unidos por la Naturaleza

September 28, 2023: Yucatán, punta de lanza en la conservación a largo plazo de las Áreas Naturales Protegidas

October 5, 2023: QIA Signs AIP to Advance the Qikiqtani-Project Finance for Permanence Project

October 6, 2023: Advisory Council Established to Support Qikiqtani Project Finance for Permanence

October 13, 2023: Major Milestone Reached in Indigenous-Led Initiative to Sustain Lands and Support Community Economic Development Across the NWT

October 13, 2023: Deal moves NWT toward more privately funded conservation

October 13, 2023: “We’re very excited,” GNWT, Indigenous leaders and feds agree to major conservation framework

October 13, 2023: Canada reaches historic milestone on Indigenous-led land conservation in the Northwest Territories

October 15, 2023: El Congreso RedLAC 2023 será la antesala en Latinoamérica que llevará las propuestas sobre finanzas climáticas de la región a la COP 28

October 16, 2023: We have a vision to protect our lands that is more sacred to us’, Finance agreement signals future conservation boom in N.W.T.