What We Protect Together Endures
Harnessing the strength of partnerships, sustainable financing, and communities to conserve nature at an unprecedented scale
A Scalable Model for Conservation
Born from a vision to transform conservation finance and secure the future of our planet’s most vital ecosystems, Enduring Earth is a bold collaboration that proves conservation and human well-being can thrive together, not apart. We see protecting nature and sustainable development not as international goals, but as a shared responsibility rooted in culture and community. Our goal: conserve 1 billion hectares of lands and waters by 2030 through the Project Finance for Permanence (PFP) model — restoring nature, building climate resilience, and sustaining communities for generations.
Nearly two decades ago, the PFP model was adapted from infrastructure finance to conservation, protecting 87 million hectares across diverse landscapes in the Amazon, Costa Rica, Canada’s Great Bear Rainforest, Bhutan, and Peru. Recognizing the model’s potential for broader impact, Enduring Earth was established on December 17, 2020, as a collaborative effort among The Nature Conservancy, The Pew Charitable Trusts, World Wildlife Fund, and ZOMA LAB. In 2026, the core partnership expanded to include the Bezos Earth Fund and the Gordon and Betty Moore Foundation, amplifying our 2030 mission and reach.
Our approach is rooted in the belief that sustainable conservation is achieved through collaboration with local communities, governments, and funders. The PFP model links conservation outcomes with economic growth and community resilience, fostering a shared vision for sustainable development. Guided by Indigenous peoples and local communities, each PFP is a testament to collaboration and long-term commitment. Today, Enduring Earth partners with over 200 local partners — including Indigenous peoples, governments, and funders — to secure lasting conservation results and enhance livelihoods.
In total, Enduring Earth has supported 9 PFP initiatives spanning four continents, each shaped from the ground up by the people who live the outcomes. These efforts are seeding local enterprises, expanding clean energy access, unlocking jobs, and driving policy reform — at a scale no organization could achieve alone.
Delivering the 2030 Agenda
Partnership and Durability
Enduring Earth is a bold initiative working with all stewards of the environment to protect one billion hectares of lands, ocean, and freshwater by 2030. Since its launch in December 2020, Enduring Earth has worked with local leaders from governments, Indigenous peoples, communities, partners, and funders across 9 PFP initiatives in Brazil, Canada, Colombia, Gabon, Mexico, Mongolia, and Namibia, with 9 additional projects underway. These efforts have secured the durable conservation of 245 million hectares – an area larger than Indonesia – and strengthened community livelihoods through inclusive stewardship and sustainable economic development.
Progress and Impact: 9 PFPs Launched
Gabon Infini PFP
Led by the Government of Gabon and local leadership, US$200 million will be mobilized to protect and manage the country’s terrestrial, freshwater, and marine ecosystems while strengthening livelihoods for communities in and around these landscapes.
August 29 2026
Namibia for Life PFP
This visionary effort will support the lasting conservation of 20 million hectares of lands and water, more than 24% of Namibia, benefiting over 280,000 people across up to 100 communal conservancies who depend on healthy ecosystems for their livelihoods.
May 20 2026
Herencia Maya PFP
Led by the Government of Yucatán, Mexico, and a coalition of partners, this is the first PFP led by a state government. It will conserve more than 560,000 hectares of land and water, safeguard freshwater systems that sustain over one million people, and protect more than 170 miles of mangrove-rich coastline.
May 13 2026
ARPA Comunidades PFP
Signed at the UN Climate Conference in Belém, Brazil, this PFP marks a renewed commitment to conserving the Amazon, supporting sustainable livelihoods and reducing deforestation pressures across 60 sustainable-use protected areas, directly benefiting more than 130,000 people.
November 17, 2025
SINAA Qikiqtani PFP
Led by the Qikiqtani Inuit Association, in partnership with the Government of Canada and philanthropic allies, the agreement establishes plans for new and enhanced environmental protections and Inuit governance across 79.5 million hectares of Qikiqtani lands and waters, advancing QIA’s vision for regional conservation.
February 27, 2025
Our Land for the Future PFP
Enables CAD$375 million to durably conserve 38 million hectares of lands and waters in the Northwest Territories, Canada. The PFP will fund Indigenous-led conservation, stewardship, and economic development across the region, and is one of the largest Indigenous-led conservation land initiatives in the world.
November 14, 2024
Great Bear Sea PFP
Led by 17 First Nations in collaboration with the Governments of British Columbia and Canada, this co-governance model is projected to create 3,000 new jobs and provide 32,000 days of skills training.
June 25, 2024
Eternal Mongolia PFP
Delivers $198 million in new investments over 15 years for conservation and community development, which will protect 14.4 million hectares of critical ecosystems and enhance management across 47 million hectares of protected areas.
April 21, 2024
Herencia Colombia PFP
Secures $245 million in public and private financing to permanently protect 32 million hectares of iconic Colombian landscapes and seascapes, with investments in community forestry, tourism, and restoration projects led by Indigenous peoples, rural communities, women’s organizations, and youth.
June 23, 2022
An Urgent Call For Action
We are at a critical juncture for nature, climate, and people, and the evidence keeps getting starker. Wildlife populations have fallen 73% on average since 1970, and a milestone 2024 global assessment confirmed what many have long feared: biodiversity loss, water insecurity, hunger, and climate change now cascade and compound each other, each shock making the next harder to withstand. More than 55% of global GDP — U.S.$58 trillion — depends on the natural systems we are losing, yet Indigenous peoples and local communities who steward these places receive only a fraction of the funding. Enduring Earth is rewriting the playbook with the PFP model. Imagine a legally binding agreement that injects long-term and large-scale funds, outlines responsibilities, and puts safeguards in place, so nature and people thrive. Think of it as a mortgage for nature: one deal, decades of certainty, with governments, funders, and communities signing on together instead of renegotiating annually.
Understanding the PFP Model
Step 1
The PFP model begins with a collaborative approach, bringing together governments, Indigenous peoples, and local communities to establish shared conservation and community development goals.
Step 2
Next, a series of 11 core components are developed, including a comprehensive financial plan, detailing how conservation efforts will be funded and sustained over time.
Step 3
Finally, all parties commit to a legally binding agreement, ensuring that funding and responsibilities are secured for the long-term protection of vital ecosystems.
Building a Sustainable Legacy
At Enduring Earth, we believe that true progress is rooted in collaboration and shared responsibility. Our mission is to forge partnerships that transcend borders and cultures, uniting local leaders, technical experts, and financial innovators to create lasting solutions for our planet. By prioritizing transparency and respecting the unique priorities of each nation, we aim to foster ecosystems that not only survive but thrive, ensuring a sustainable future for generations to come.