WHAT WE PROTECT TOGETHER ENDURES
Enduring Earth is a bold initiative working with all stewards of the environment to protect 600 million hectares of lands, ocean, and freshwater by 2030. Since its launch in 2021, Enduring Earth has worked with local leaders from governments, Indigenous peoples, communities, partners, and funders across five Project Finance for Permanence (PFP) initiatives in Canada, Mongolia, and Colombia, with 11 additional projects underway in 13 countries, including the first in Africa. These efforts have secured the durable conservation of 207 million hectares and strengthened community livelihoods through inclusive stewardship and sustainable economic development.
Our Progress: From Local Leadership to Global Impact
Million Hectares of Lands and Waters Conserved in PFPs Since 2022
Local Partners, Indigenous Peoples, Governments, and Funders Engaged
Billion US$ Secured in Durable Financing for People and Nature
PFP Projects Launched in Canada, Colombia, and mongolia
Our Story
Nearly two decades ago, the PFP model was adapted from infrastructure finance to conservation, successfully securing lasting protection for 89 million hectares of lands and waters across ecosystems in the Amazon, Costa Rica, Canada’s Great Bear Rainforest, Bhutan, and Peru.
Building on this success and recognizing the model’s potential for global impact, Enduring Earth was launched in 2021 as a partnership between The Nature Conservancy, The Pew Charitable Trusts, World Wildlife Fund, and ZOMA LAB. Guided by the belief that lasting conservation is built on collaboration among local partners, governments, and funders, the partnership advances the PFP model to ensure both nature and communities can thrive for generations to come.
The PFP approach directly links conservation outcomes with economic growth and community resilience, advancing a shared vision for sustainable development. Guided by Indigenous peoples, local communities, governments, and funding partners, each PFP is built on collaboration and long-term commitment. Enduring Earth is currently partnering with over 150 local organizations and leaders to secure lasting conservation results and strengthen livelihoods.
Delivering 2030 Goals
PFPs are advancing the Sustainable Development Goals and the Kunming-Montreal Global Biodiversity Framework:
- Delivering Target 3 (30 by 30), Target 19 (Resource mobilization), Target 22 (Inclusive and equitable governance).
- 5 PFPs secured in 3 years, demonstrating an accelerating pace of impact when partners work together.
- More than US$1.4 billion secured in sustainable finance for people and nature through 5 PFPs.
- New PFPs include the largest Indigenous-led and Inuit-led conservation initiatives.
SCALING CONSERVATION AND IMPACT
The PFP model outlines a locally-led roadmap to:
- Halt deforestation and conserve vulnerable habitats.
- Revitalize forests, wetlands, rivers, and oceans that have degraded.
- Enhance the leadership of communities to shape conservation initiatives.
- Secure sustainable economies that support resilient and thriving livelihoods.
- Scale nature-based solutions to restore ecosystems at impactful levels
BUILDING A COMMUNITY
The PFP model brings all stewards of the environment together to:
- Achieve lasting conservation and sustainable development outcomes.
- Unite the complementary strengths of founding partners and remove competition for funding and resources.
- Co-develop with Indigenous peoples, local communities, and all environmental stewards, reinforcing shared responsibility in design and implementation.
- Ensure local leadership remains central, supporting scalable models that enable both global collaboration and solutions rooted in the local context.
Innovating for Lasting Change
The PFP approach drives innovation and learning by:
- Supporting peer-to-peer exchanges among practitioners to accelerate creative solutions, promote transparency, and build collective capacity.
- Providing an innovative, comprehensive financial structure by securing all necessary funding commitments upfront.
- Unlocking diversified and sustained investment mechanisms, blending public, private, and philanthropic funding for durable impact and resilience.
- Ensuring co-development with all environmental stewards to advance global collaboration while prioritizing local agency and leadership.
- Linking measurable social and environmental outcomes to sustained funding, ensuring accountability and impact at scale.
FOUNDING PARTNERS
SUPPORTING PARTNERS
FIVE NEW SUSTAINABLE FINANCE PROJECTS LAUNCHED
Enduring Earth is currently working alongside the leadership of over 150 local partners to secure durable conservation outcomes and strengthen livelihoods. To date, the initiative has supported the successful launch of 5 PFFs in Colombia, Mongolia, and Canada, which sustain the protection of 207 million hectares of land, ocean, and freshwater. Building on this foundation, we are now advancing 11 additional PFPs across 13 countries, including the first PFPs in Africa, with more on the horizon.
Herencia Colombia, agreed in June 2022, secures $245 million in public and private financing to permanently protect 32 million hectares of iconic Colombian landscapes and seascapes, with investments in community forestry, tourism, and restoration projects led by Indigenous peoples, rural communities, women’s organizations, and youth.
Eternal Mongolia, April 2024, delivers $198 million in new investments over 15 years for conservation and community economic development, and community-managed practices. The PFP will protect 14.4 million hectares of critical ecosystems, enhance management across 47 million hectares of protected areas, and extend sustainable practices to 34 million hectares of community-managed lands.
Great Bear Sea, Canada, agreed in June 2024, secures long-term financing for durable conservation, community-led economic development, and diversification, while ensuring sustained funding for Indigenous Guardian programs. Led by 17 First Nations in collaboration with the Governments of British Columbia and Canada, this co-governance model is projected to create 3,000 new jobs and provide 32,000 days of skills training. Photo courtesy Georgie Lawson Photography.
Northwest Territories: Our Land for the Future, agreed in November 2024, enables CAD$375 million to durably conserve 38 million hectares of lands and waters. The PFP will fund Indigenous-led conservation, stewardship, and economic development across the Northwest Territories, and is one of the largest Indigenous-led conservation land initiatives in the world.
SINAA Qikiqtani, agreed in February 2025, marks a historic milestone for Inuit-led conservation. Led by the Qikiqtani Inuit Association, in partnership with the Government of Canada and philanthropic allies, the agreement establishes plans for new and enhanced environmental protections and Inuit governance across 79.5 million hectares of Qikiqtani lands and waters, advancing QIA’s vision for regional conservation.