Strengthening Conservation Through South-South Knowledge Exchange

Discover how a South-South knowledge exchange in Costa Rica brought together conservation leaders from Gabon, Zimbabwe, Kenya, and beyond to explore innovative conservation finance solutions, trust fund governance, and community-driven environmental protection.

Celebrating International Day of Forests: Recognizing Forests as Pillars of Food Security, Livelihoods, and Climate Stability

This year’s theme, Forests and Food, highlights the vital link between thriving forests and global food security. Forests cover 30% of Earth’s surface, shelter over 60,000 known tree species, and provide essential resources for 1.6 billion people worldwide. They’re also home to over 80% of our planet’s terrestrial biodiversity, playing a key role in combating climate change.

Unlocking Nature-Based Tourism

Nature-based tourism is more than a revenue stream—it’s a strategic tool for conservation and economic resilience. When designed with local leadership and long-term financial planning, it not only protects natural assets but also strengthens local economies. However, lasting impact requires key enabling conditions: strong governance, supportive policies, investment capital, infrastructure, effective marketing, and equitable revenue distribution.

Global Action to Restore Lands: UN Meeting Addresses Land Degradation and Drought Resilience

Representatives from nearly 200 nations are gathering in Riyadh for COP16 UNCCD to combat desertification. Together, they are working on actions to restore our planet’s lands and achieve a 50% reduction in degraded areas by 2040.

What is a Project Finance for Permanence Agreement?

When a PFP agreement is “closed” or “signed” it signifies that all parties have carefully designed, negotiated, and agreed to the contents of nine essential components to ensure the initiative’s success. A single closing agreement is one of a PFP’s unique aspects because it brings together all the parties to support a common vision, ambition, and funding model. This approach allows partners to leverage public and private funding sources that would usually not be aligned under a common framework.

Engaging Women Leaders in Sustainable Finance: Building a Global Network

At COP16 we convened an inspiring group of women leaders advancing conservation finance. Through roundtable discussions, we explored essential strategies to secure and deploy funding for conservation and sustainable development, influence policy change, engage with local partners and communities, and create sustainably financed protected areas. With over 40 participants from 22 organizations, we delved into innovative approaches to elevate women’s leadership in conservation finance, identifying initiatives to drive impactful change and uncovering opportunities to scale, accelerate, and implement collaborative solutions.

From UN COP16 to COP29: Joint Solutions to Advance Climate and Biodiversity Action

As COP29 begins in Baku, Azerbaijan, global leaders focus on accelerating climate action, building on outcomes from the recent COP16 on biodiversity. With climate change and biodiversity loss interlinked, aligning efforts under the Kunming-Montreal Global Biodiversity Framework, the UNFCCC, and the Paris Agreement is crucial for effective mitigation and adaptation strategies

UN Biodiversity Conference COP16 Wrap-Up: Key Outcomes, Challenges, and the Path Forward to 2030 Goals

The UN Biodiversity Conference held in Cali, Colombia, concluded last week amid uncertainties around major issues like funding. However, it marked a pivotal step forward as organizations like Enduring Earth strengthened their partnerships and commitments to secure sustainable finance. With a clear path ahead, these new agreements and networks aim to deliver on the Global Biodiversity Framework (GBF) and drive both conservation and community prosperity.

Historic Great Bear Sea PFP initiative led by First Nations, in partnership with government

On June 25, 2024, the Great Bear Sea Project Finance for Permanence (PFP) initiative was announced. The historic agreement was led by 17 First Nations, in partnership with the Government of Canada and the Province of British Columbia, and is the realization of decades of  collaboration.

COP16 Colombia

Enduring Earth at the UN Biodiversity ConferenceJoin Enduring Earth and partners for the 16th Conference of the Parties (COP16) to the Convention on Biological Diversity (CBD) in Cali, Colombia, where we will host, support, and engage in discussions on securing and...

The challenges facing our planet are unprecedented in scale and complexity. Yet, through unwavering partnerships and a shared commitment to our core values – trust, responsibility, sustainable impact, and collective action – Enduring Earth is driving transformative change, advancing conservation and sustainable development at scale.

Through the leadership and participation of Indigenous peoples, local communities, governments, and funders, we are designing and implementing Project Finance for Permanence (PFP) initiatives – an innovative and inclusive sustainable finance model that secures long-term funding by tying investments to measurable environmental and social outcomes.

PFPs are built to last: they are collaboratively designed, locally led, nationally supported, and sustainably financed. Each initiative is grounded in a commitment to uphold community rights and focused on fostering sustainable economic growth, improving livelihoods, reducing and offsetting carbon emissions, and protecting biodiversity – to ensure a healthier, more resilient planet for generations to come.

Our Goal

Enduring Earth seeks to work with all stewards of the environment to protect 600 million hectares of lands, ocean, and freshwater by 2030. By conserving these critical ecosystems, we will support nations in their efforts to secure durable conservation, boost community prosperity, and achieve global agreements such as the 2030 Biodiversity Framework, the Paris Agreement, and the fulfillment of the U.N. Sustainable Development Goals.

Prior to the launch of Enduring Earth, the founding partners had worked with five countries to conserve 87 million hectares of lands, ocean, and freshwater using the PFP model. And in just two years we have doubled our reach, helping to facilitate the agreement of four new PFPs (Herencia ColombiaEternal MongoliaGreat Bear Sea, and NWT: Our Land for the Future) supporting efforts to secure an additional 127 million hectares in durable funding for long-term conservation and community development.

Today, Enduring Earth is working with more than 100 partners on the design and implementation of 14 PFP projects in 12 countries. These initiatives will support governments, Indigenous peoples, and local communities to durably protect and conserve more than 390 million hectares of ocean, lands, and freshwater – an area greater than the size of India. In these places, the PFPs have become a driving force of positive change benefiting nature and human well-being.

Eternal Mongolia PFP: Launched on Earth Day 2024 by the Government of Mongolia, local herding communities, The Nature Conservancy, and others.

Great Bear Sea PFP: Historic agreement led by 17 First Nations, in partnership with the Government of Canada and the Province of British Columbia.

NWT: Our Land for the Future is an Indigenous-led PFP that will ensure the conservation of 38 million hectares and secure CAD $375 million for  sustainable economic development.

Herencia Colombia: Government of Colombia, with a broad coalition of community, public sector, and private sector partner agree $245 million PFP

Gabon and Mongolia Commit to Protect 380,000 Square Kilometers of New Land, Ocean, and Freshwater Areas

Broad coalition announces support for conserving transboundary reserve in Eastern Tropical Pacific

What does it mean when a PFP Agreement is ‘signed’ or ‘closed’?

When a PFP agreement is finalized, it marks a significant milestone: all partners and stewards have collaboratively designed, negotiated, and agreed on nine essential components to ensure the initiative’s long-term success. What makes the PFP model unique is the single closing agreement, uniting all partners under a shared vision, ambition, and innovative funding approach.

Photo: Sunset over a northern lake in Yellowknife, Northwest Territories, Canada

Nature

Durably protect and conserve lands, freshwater, and ocean

Community

Work in partnership with all stewards of the environment

Climate

Build resilience to a changing climate

Enduring Earth is an ambitious collaboration that works with all stewards of the environment to accelerate conservation worldwide. We seek to protect and conserve our planet’s ocean, lands, and freshwater, and secure long-term financing for conservation, economic diversification, and community prosperity. This is built on a commitment to uphold the rights of people and create opportunities for sustainable growth.

This decade offers our greatest opportunity to address the dual crises of climate change and biodiversity loss. As we find ourselves at this global tipping point for people and nature, together we can accelerate and sustain durable conservation at a pace and scale never seen before.

Enduring Earth represents one of the biggest opportunities to catalyze large-scale conservation rapidly and efficiently to meet the challenges facing the planet today and in the future.

A PFP is a financial model that brings together governments, Indigenous peoples and local communities, funders, and other partners to secure long-term conservation, full and sustained funding, and community benefits. Through this approach, protected places stay protected because they are collaboratively designed, locally-led, nationally supported, sustainably funded, and highly accountable. The strong structure of a PFP agreement provides confidence that each project will be fully funded, well-managed, and positioned for long-term success.

The PFP model fully funds large-scale conservation projects upfront and secures major commitments to conservation. Our approach recognizes that economic development and resilient communities are instrumental for conservation permanence. Enduring Earth is committed to uphold the rights of people and create opportunities for sustainable growth; working together, we have what it takes to create a better and more prosperous future.

For Durable Conservation

Project Finance for Permanence is a tool to enable governments and local communities, in partnership with funders and NGOs, to secure long-term management and financing for networks of conservation areas in the form of a deal with a single closing agreement.

Enduring Earth is a collaboration of The Nature Conservancy, The Pew Charitable Trusts, World Wildlife Fund and ZOMALAB, the family office of Ben and Lucy Ana Walton.

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